FREQUENTLY ASKED QUESTIONS


What is AIMM?

AIMM is a self-service, online data tool designed to benefit both planner and supplier members of Association Forum to can access meeting intelligence, and increase efficiencies for all involved.

What are the main benefits of AIMM?

For the Association planner, never before quantifiable intelligence on the behavior and nuances of meetings conducted by their peer group on an aggregate basis will be unveiled. From a supplier standpoint, AIMM will allow them to better understand which groups are relevant for their respective destination, and allow them to do their respective homework prior to contact potential customers, and thereby, increasing the efficiencies for all involved.

How was AIMM data gathered?

The data in AIMM is comprised through a combination of direct membership surveying, Association Forum records, and ongoing research. As time progresses, the database of AIMM will continue to grow and change as more records and data are added.

How will the data be updated moving forward?

As part of the commitment to this program, Association Forum is deploying resources ongoing to insure the AIMM data is refreshed and ever-growing.

Who are the Founding Partners that supported the AIMM initiative?

Is this initiative only focused on the Association Meetings from Chicagoland?

Yes, given that no quantifiable data has ever been gathered on meetings generated from the Chicagoland Association meetings market, our priority is focused on this aspect of Associations.

I’m an Association Executive, how do I update my data?

Please click to complete the survey

How can I connect to AIMM for support?

Please click to send us an email (AIMM@AIMMforum.org)