Turn events data into actionable insights.

AIMM is a leading online, self-service platform for meeting planners, DMOs, hotels, hospitality, and supplier partners. Get unprecedented access to Chicagoland and NOW ILLINOIS associations’ slice of America’s $3 trillion meetings market.

Trends

Visibility into where meetings are held and rotational patterns.

Timing

Focus on when meetings take place by vertical association segments.

Size

Insight into the number of meetings per year, event attendance, and more.

Foresight

Outlook on lead time in planning meetings and other key metrics.

AIMM is for business event pros.

Association, trade group and non-profit planners provide meetings data in AIMM and destinations, DMOs and CVBs find opportunities.

Sharpen your focus with AIMM.

Destination partners and planners of events of every size use AIMM to maximize their outcomes.

Here’s how we work.

  • Information is entered by meeting planners.
  • Data is cleaned and validated to ensure quality.
  • Events metrics are compiled around key business drivers.
  • Subscribers access relevant data to generate actionable insights.

Firsthand data from people who plan and procure events.

Big and small destinations, hotels and providers save time with AIMM by securely accessing greater Chicagoland and Illinois-based associations that produce business events all across America.

Purchasing
Metrics

AIMM is the only data clearinghouse of nationwide meetings planned by associations from Chicagoland and the Midwest from 600+ orgs.

Targeting
Intelligence

AIMM gives subscribers invaluable insights to benchmark their meetings performance and forecast meetings demand.

Clean
Data

AIMM is managed by Meetings Database Institute, which deploys a quality control process for meetings and events data accuracy.

Real-Time
Insights

Information is gathered on a rolling basis from America’s #1 health care and #2 trade association and professional society community.

Growth
Focused

AIMM is powered by Association Forum which has a robust marketing plan and a dedicated data collection team to ensure data evolution and growth.

We’re driving results.

Associations, trade groups and organizations based in Greater Chicagoland and all of ILLINOIS make AIMM their real-time intelligence for meeting planning.

You’re in great company.

Our Founding Partners and Subscribers know AIMM is where meeting intelligence happens.